Our photographic style is optimistic and authentic. It highlights real QuickBooks customers, bookkeepers, or accountants in their own environments. Real people, real stories, real pride.
The Plant Chica
We tell real customer stories through emotive and engaging photography. Our library captures moments of a typical work day. A mix of hard work—quiet, focused, alone, or with others.
Spotlight unique and diverse personalities in a realistic, relatable, and contextual way.
Celebrate the beautifully diverse spectrum of our customers and their businesses.
Capture the individuality of spaces, the energy of human interactions, and unexpected moments using distinctive camera angles.
Our image libraries have many assets, and since photography is almost always matched with messaging, choosing the right image is critical.
Clearly communicate the type of business, industry, or affiliation with QuickBooks.
Devices in images need to showcase a QuickBooks product or feature.
Images of business owners looking at the camera should be used with testimonials or articles about them.
What not to do
Don’t flip images that can cause devices to look incorrectly manufactured, or text to look mirrored.
Don’t place copy or other visual elements over people’s faces.
Don’t cover or crop out what people are doing in images.
Don’t add heavy gradient overlays.
Don’t use filters.
Don’t put illustrations over images.
Don’t crop images in shapes other than rectangle, square, or circle.
We prioritize the use of our brand image libraries, but we’re also aware that they don’t cover all use cases. If necessary, you can use stock images—but they have to be close to our overall look and feel and adhere to our photography guidelines.
What not to do
Don’t use over-processed or blurry images.
Don’t place the business owners in a setting that doesn’t reflect their business.
Don’t use images that look too casual or unprofessional.
Don’t show environments that look sloppy or messy.
Don’t use stock images of people pointing at computers.
Don’t use images that are overly staged or contrived (for example, people acting happy or environments being too polished).
Here are the image libraries with the assets and guidelines you’ll need to get started.
These libraries feature real small businesses.
2023 photography guidelines and assets
An image library featuring real businesses from the mid-market segment.
QuickBooks Live Experts
Image libraries featuring real QuickBooks Live expert bookkeepers.
An image library featuring real accountants who use QuickBooks.
Have work that’s ready for review?
Come to design and content office hours to make sure it’s brand-approved. Agencies and external partners welcome.
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