The best marketing content is more than snappy headlines, on-the-fly edits, and all-consuming character counts. It’s consistent, compelling messaging that builds brand equity and inspires excitement for what’s possible. 

Messaging guidance

How do we get customers as excited about QuickBooks as we are? Using our voice and tone principles, we craft compelling messaging hierarchies that create awareness around the benefits and features of our products across all marketing channels.

View SBSEG Marketing Messaging Catalog

Accessibility guidelines

We believe content should be designed for everyone, regardless of education level, gender, physical or cognitive ability, or other attributes. Our accessibility and inclusion guidelines are essential in creating the best QuickBooks experience for all. 

View accessibility guidelines

Read more about writing for QuickBooks

Born to be bookmarked, our Writing for QuickBooks site has everything you need to get started, including voice and tone attributes, content strategy tips, and much more. 

View Writing for QuickBooks

Have work that’s ready for review?

Inutit employees in need of marketing content help are welcome to attend office hours.

Agencies and external partners: sign up for QuickBooks brand content review here