The QuickBooks logotype is the main identifier of the brand. It represents the QuickBooks story as a stand-alone element. In visually overwhelming spaces, it also takes a stand against competitors and opposing messaging and must be treated with great care, protecting its integrity at all times.
Reversed logo in color
Black and white logo (single color print only)
Reversed logo (single color print only)
Tofu-100
Ice-100
Fig-120
Logo lockups
Use AvenirNext for INTUIT Medium in black for product names. The cap height should be at the 2/3 height of the logo symbol. Product name should always start with the word QuickBooks (for example, QuickBooks Self-Employed).
The proportions are fixed, but placement of the product name is flexible, and will vary by asset and context. Maintaining the minimum distance of 2x from the logo is key.
Partner logos are separated by a vertical pipe. The QuickBooks logo should always be on the left side of the pipe.
Intuit cornerstone brand logos presented as a bundle or product integration are separated by a plus sign. There should be no more than 2 brands represented.
The pipe and the plus sign color is #5D686F.
Learn how to co-brand partner-owned materials while staying compliant with QuickBooks brand design guidelines.
Don’t separate the symbol from the type treatment of the mark.
Don’t place the logo on a background pattern, busy image, or illustration.
Don’t add a product name with the logo.
Don’t put the QuickBooks logo in a containing shape.
Don’t place the logo on a green background, as this is against our accessibility guidelines.
Don’t place the logo on a solid background color that isn’t approved.
Social media platforms
In QuickBooks product
App icon
Downloadable assets
